The art of writing is a bit of a niggly one. If we could describe it simply, you’re either really good at it or it’s just not your thing. That’s not to say you don’t know what you want to communicate, it just means it’s a little harder for people who are more hands-on or technical to put their ideas down on paper. In marketing, copywriting is one of the best tools to have when it comes to gaining interest in your product or service from your target audience, keeping them there, and then convincing them that investing in what you have to offer is worthwhile. Whether you’re a start up business or a seasoned entrepreneur, if you don’t have the right messaging in your marketing, your voice is going to fall on deaf ears.
Copywriting
This is tricky, because so much of business marketing relies on good copy. From the information you write on your website landing page to your social media posts, blogs, email newsletters, brochures and so on, writing is one of those things you’ve just gotta get right. Fortunately, marketing agencies like us exist for that exact reason. We get that running a business is a huge amount of work (trust us, we’ve been there), and finding the time to either teach yourself how to write for marketing or even just conjure something up when it’s needed, is often at the bottom of your list of priorities.
The good news is, we’re here to help. There is no doubt in our minds that you are good at what you do. Whether you’re a clothing designer, an accountant or an all-round handyman, if you’re a business owner, you’re going to know your stuff. We want you to focus on that, so we can focus on how to help you grow your business and get that return on your investment from your marketing efforts.
Writing for Marketing
If you need an ad campaign written, a personal profile for a magazine feature, or a story about your journey as a business, we can do all the writing for you. Our process might involve re-doing something you’ve written and making it more enticing and SEO friendly, or it could be that we start from scratch by talking to you about what it is you’re wanting to say and communicating that for you. Whatever you want written in order to increase your brand awareness and convert that to sales, leave it with us.
Articles & Blogs
There’s no doubt about it, articles and blogs are not only a great way to give your customers a more in-depth look inside your brand, but they’re also a game changer for SEO. When you have the right keywords scattered throughout your website, you’re going to gain way more traction on your products and services because it drives traffic right there. Tell us what you want to write about, and we’ll do the rest for you.
Social Media
Posting consistently on your social media platforms is one of the best methods to get your target audience to turn their attention to you, engage with what you have to say, and give you a bit of control over the algorithm. Knowing how to write social media copy and how to carry out those marketing techniques is a bit of a fine art, and it’s something we’re more than happy to help you with.
Websites
Having a website and something for customers to Google search is a super important one. If your website doesn’t have the right keywords on it, the copy isn’t informative and it doesn’t show your uniqueness as a brand, it’s not going to be effective. We help to boost your website’s SEO and appeal through writing team bios, eye-catching landing page copy and can work with you to tell your story in the most impactful way.
Advertising
Whether it’s an ad campaign, an event poster or a brochure, your advertising needs to make a statement. A huge part of that is the messaging that’s on those marketing materials. We work with you to come up with the best way to communicate your story through words, so you can promote your business on every piece of collateral you have.
