Introduction to AI

As artificial intelligence (AI) becomes more widely used across various industries, Elm Marketing recognises the importance of remaining transparent about how we incorporate this technology into the work we complete for our clients. This policy outlines our use of AI and its implications for your business.

Types of AI We Use

Below are examples of some of the ways we utilise Artificial Intelligence at Elm Marketing

• Text Generation: Creating written content such as blog posts, social media updates, and marketing copy.
• Image and Design Editing: Enhancing visual content and creating designs to meet client specifications.
• Transcription: Generating accurate transcripts from audio and video recordings to streamline content creation and documentation processes.

Efficiency and Benefits

Incorporating AI into our processes allows us to:

• Increase Efficiency: Complete tasks quicker and more efficiently, ensuring timely turnaround of projects.
• Reduce Costs: Lower operational costs, which translates to more competitive pricing for our clients.

Safeguards

We prioritise the privacy and security of all data. Our safeguards include:

• Data Protection: We do not share personal data or information, such as names, email addresses, or phone numbers, of our clients or any data we encounter during our work together (e.g., email marketing lists).
• Confidentiality: We refrain from using private company information. Only publicly accessible information or general business themes are utilised, along with data that will soon be publicly available, such as social media announcements and website content.
• Human Oversight: All AI-generated information is reviewed by a human to ensure its accuracy and reliability.

Opt-Out 

We understand that some clients may prefer not to use AI in their projects. If you do not want us to use AI, please inform us, and we will adjust the cost of deliverables accordingly.

Summary

Elm Marketing is committed to using Artificial Intelligence responsibly and transparently to enhance the services we provide. Should you have any questions or concerns about our use of AI, please do not hesitate to contact us.

This policy will be reviewed and updated periodically to reflect advances in technology, changes in regulations, and feedback from our clients.