Snap Factory Presents: The Neon Paint Party

Get ready, Southland. Snap Factory is officially open, and we’re kicking things off with something loud, bright, and completely unforgettable. The Neon Paint Party is here.

This is your invitation to let loose, get creative, and make a glowing mess in Invercargill’s newest creative event space. Whether you’re keen for a night out with friends or a fun session with the whānau, this limited-time event is the perfect way to experience Snap Factory for the first time.

What to Expect

A one-of-a-kind, limited-time event
Available for a short time only, this is the first official event in Snap Factory’s brand new upstairs venue. If you’ve been curious about what we’ve been working on, this is it.

R18 sessions (with a drink on arrival)
Our adults-only sessions are perfect for friend groups, work crews, or anyone keen on a night out with a twist. Grab your pals, grab your drink, and grab a paintbrush.

Family-friendly sessions available
Yes, there’s glow fun for all ages. Bring the kids and create your own paint-splattered masterpiece together.

Take your canvas home
Every ticket includes your own canvas to paint and keep, so you can walk away with more than just memories.

Why Snap Factory?

Snap Factory was designed to bring colour, creativity, and community into one exciting space. Whether it’s a styled shoot, a private party, or an immersive art event like this one, we wanted to create a venue where ideas come to life and look good doing it.

So if you’re looking for something fun, messy, and totally unique, the Neon Paint Party is calling your name.

Book Your Spot

Spots are limited and sessions are already filling up, so don’t wait.

Book now at: www.snapfactory.co.nz/neon-paint-party

Let’s paint the town, the walls, and each other!

Marketing

Five Years of Elm Marketing: Reflecting on the Journey

This week marks five years since Elm Marketing opened its doors for the very first time.

What started as a response to a clear need, one that Emma saw and stepped up to fill, has grown into something pretty special. We’re now a tight-knit team based in Southland, working alongside some incredible businesses both near and far. From start-ups and solo ventures to established brands, we’ve had the honour of helping others share their stories, connect with their audiences, and bring their ideas to life.

Over the past five years, we’ve done a lot of building, learning, laughing, and growing, not just as a business, but as a team. Every project has taught us something new. Every client has brought fresh ideas to the table. And every challenge has helped shape who we are and how we work.

We’ve been lucky enough to work on projects that truly light us up, and even luckier to meet the people behind them, passionate business owners, creative thinkers, and community leaders who inspire us every day.

So if you’re reading this with a scribbled idea on a napkin, something saved in your notes app, or just a spark of inspiration you haven’t acted on yet, take this as your sign. Back yourself. With the right support, five years from now you could be looking back on your own proud journey.

Thank you to everyone who has been part of ours. Here’s to what’s next.

#ElmMarketing #5YearsStrong #SouthlandBusiness #MarketingWithHeart #BusinessMilestone

Marketing

Discover Southland: Where Community and Opportunities Create Success

At Elm Marketing, we’re continuously inspired by how Southland’s supportive community and vibrant economic growth enrich both our personal and professional lives.

Here’s a glimpse into what makes Southland a unique place to work and thrive:

Community Connection:

In Southland, connections run deep. This isn’t just beneficial for personal relationships; it naturally enhances how businesses engage with customers and each other. A sense of belonging and mutual support helps ideas and projects flourish, providing a stable foundation for growth.

Diverse Economic Landscape:

From booming tech startups to innovative aquaculture firms, Southland is buzzing with diverse industries that are not only revitalising our local economy but also offering new opportunities for everyone. This diversity not only fuels broad economic growth but also enriches our community with varied experiences and learning opportunities.

Living and Working in Southland:

The balance of work and life here is unparalleled. With affordable living, scenic beauty, and a welcoming community, Southland offers a quality of life that’s hard to find elsewhere. This attractive lifestyle isn’t just good for our wellbeing; it also makes Southland a magnet for skilled professionals and creative minds looking for a place where they can achieve their best work.

Let’s Grow Together:

Whether you’re thinking about relocating your business or starting fresh, Southland provides a nurturing environment to do so. It’s a place where professional aspirations align seamlessly with personal happiness.

We’re proud to be part of this community, leveraging the unique strengths of Southland to foster growth and innovation. Join us and see what Southland has to offer.

#SouthlandNZ #CommunitySupport #EconomicGrowth #WorkLifeBalance #ElmMarketing

Marketing

Link Locally: Fostering Real Connections in Southland’s Business Scene

Networking isn’t just about swapping contact details; it’s about forging real connections that enrich both your personal and professional life. Here in Southland, we’re fortunate to have vibrant groups like the New Zealand Businesswomen Network, Southland Business Chamber, and Coin South. These organizations not only foster professional growth but also provide personal support and community engagement. Whether you’re new to the scene or a seasoned pro, these networks are invaluable for anyone looking to make meaningful advancements in their career.

Putting a Face to the Name
Networking provides the initial benefit of visibility within the business community. By attending group meetings and participating in events, members become more than just a name on a business card. These personal interactions help in building lasting relationships that are the foundation of meaningful business connections.

Support for every stage
Southland’s networking groups are inclusive, catering to individuals at various stages of their professional journey. For newcomers, these groups offer a welcoming environment to seek advice on getting their business off the ground. Experienced professionals find value in the diverse perspectives and mentorship opportunities. The supportive nature of these groups often leads to long-term professional relationships and a sense of community.

Building Confidence in Public Speaking
Engaging with strangers is an art, and it’s crucial for presenting and proposing new ideas confidently. Our networking events provide a safe space to practice and polish your public speaking skills, helping you present your business with confidence.

Advice and Growth
Many networking groups organize workshops, seminars, and talks by seasoned entrepreneurs and business leaders. These events serve as a resource for valuable business insights and strategies for growth. Members benefit from the shared knowledge and practical advice, which can be crucial in scaling their operations and navigating market challenges.

Sharing Successes and Challenges
One of the most significant advantages of being part of a networking group is having a platform to share both challenges and successes. These discussions are not only cathartic but also immensely beneficial in gaining insights from peers who may have faced similar situations. Celebrating successes together fosters a positive environment that motivates all members to strive for further achievements.

Diverse Perspectives and Collaborative Opportunities
The diverse makeup of networking groups often leads to innovative ideas and collaborations that might not have been possible in more homogeneous environments. These collaborations can open new markets, enhance product offerings, or streamline operations, proving that collective efforts often lead to substantial benefits.

Networking in Southland is about much more than increasing business opportunities; it’s about building a support network that nurtures both personal and professional growth. By engaging actively with local networking groups, professionals can enjoy a richer, more connected business experience.

Need a pointer on where to start?
Reach out to us for recommendations on how best to engage with these groups. We’re excited to help you forge connections that not only develop your business but also support your personal growth. See you out ther

Marketing

Unlock Business Growth with Elm Marketing

In today’s competitive market, effective marketing is not just about making sales—it’s about creating lasting relationships. That’s where Elm Marketing steps in. With our Partnership Package, we go beyond traditional marketing services to become an integral part of your team, dedicated to your long-term growth.

Empowering Your Business Through Strategic Partnerships

At Elm Marketing, we understand that growth is a journey that requires continuous effort and expert support. Our Partnership Package is designed to empower this journey, providing you with not just services, but a strategic partnership. This package ensures that your marketing efforts are aligned with your business goals, driving sustainable growth through tailored strategies and consistent execution.

What Does the Partnership Package Include?

Strategic Marketing Support: We offer comprehensive support designed to align with your strategic goals, enhancing your brand’s presence and market reach.

Expert Team Access: Gain full access to our experienced team of marketing professionals who are committed to elevating your brand.

Regular Consultations and Check-Ins: We ensure that our strategies are in perfect sync with your objectives through regular meetings and updates.

Digital and Creative Support: From managing your website and improving your SEO to handling your social media and creative design, our team covers all bases to ensure your digital presence is strong and coherent.

Exclusive Benefits of Partnering with Elm Marketing

Choosing our Partnership Package means you’ll enjoy exclusive benefits such as discounted rates and premium services. This setup allows you to focus on your core business activities while we efficiently manage your marketing efforts. It’s a cost-effective solution that provides high value, ensuring that every dollar you invest in marketing works harder for you.

Beyond Ordinary: Grow Your Business with Us

Joining hands with Elm Marketing means you’re ready to unlock new opportunities and catalyse your business growth. Our collaborative approach ensures that your brand not only gains momentum but does so in a way that preserves your brand’s identity and values.

If you’re looking to not just compete but lead in your industry, the Elm Marketing Partnership Package is your gateway to success. With us, you’re not outsourcing; you’re enhancing your team with experts who are as invested in your success as you are.

Ready to transform your marketing approach and see real growth? Book a discovery session with us today at Elm Marketing.

Let’s plant those seeds for growth together and watch your business flourish.

Marketing

Understanding Social Media Algorithms for Better Engagement

In the ever-evolving world of social media, staying visible and engaging to your audience can seem like a daunting task. In this blog, we delve into why regular posting can be your biggest ally in navigating social media algorithms and keeping your content alive in followers’ feeds.

The Power of Consistency:

Consistency in social media marketing does more than just keep your brand top of mind, it influences how algorithms assess and prioritise your content. Social media platforms, including Facebook, Instagram, and Linked In, are designed to show users content that is not only relevant but also freshly updated. Regular posts signal to these algorithms that your content is current and potentially valuable to audiences, thus increasing the likelihood of higher visibility in feeds.

Understanding Social Media Algorithms:

Social media algorithms are complex systems that determine what content appears in each user’s feed. While the specifics of these algorithms are closely guarded secrets, one known factor is their affinity for consistency. These algorithms prioritize content from accounts that post regularly because frequent updates often correlate with engagement and relevance, two metrics that boost content visibility.

The Lifespan of Social Media Posts:

The lifespan of a social media post varies significantly across different platforms:

•On Twitter, the fast-paced nature means tweets can become buried within minutes to an hour.

•On Facebook, posts may have a slightly longer lifespan but typically only stay in the feed for about 5 to 6 hours.

•Instagram posts can remain visible for around 24 to 48 hours depending on engagement levels and other contributing factors.

Knowing this, strategising your posting schedule to optimise each platform’s unique characteristics is crucial.

Tips for Consistent Posting:

1.Content Calendar: Develop a content calendar that outlines what to post and when. This helps in maintaining a regular posting schedule and ensures your content strategy aligns with key business goals.

2.Quality Over Quantity: While consistency is critical, the quality of your content should not be compromised. Ensure each post offers value and aligns with your brand’s message.

3.Engagement: Actively engage with your audience. Respond to comments, participate in conversations, and encourage user interaction. Engagement helps in keeping your posts alive for longer as algorithms favour content that generates discussion.

4.Analytics: Utilise platform analytics to understand what works and what doesn’t. This data can guide your content strategy and posting frequency.

Mastering the rhythm of consistent content delivery can significantly enhance your social media presence. Remember, effective social media marketing isn’t just about frequent updates, but also about creating meaningful connections with your audience. Stay regular, stay relevant, and watch your digital relationships flourish.

Need assistance to improve your social media presence?

At Elm Marketing, we offer 1:1 training and support to help you build confidence, gain new skills, and take control of your marketing. We can help you understand what to post, when to post, and how to engage your audience. Contact us to book in your session!

Marketing

Want to Learn More About Marketing?

Want to Learn More About Marketing? Elm Marketing Offers 1:1 Training & Support

Marketing can feel overwhelming—there’s always something new to learn, algorithms to keep up with, and endless advice on what you should be doing. But what if you had a trusted guide to help you navigate it all?

At Elm Marketing, we offer 1:1 training and support to help you build confidence, gain new skills, and take control of your marketing. Whether you’re just starting out or looking to sharpen your strategy, we’ll work with you at your own pace to ensure you get the support you need.

How We Can Help

We don’t believe in one-size-fits-all solutions. Instead, we tailor our training to suit your business goals. Here are some of the areas we can support you with:

Social Media Strategy & Content Planning – Understand what to post, when to post, and how to engage your audience.
SEO & Website Optimisation – Improve your website’s visibility so more people can find you online.
Email Marketing – Learn how to build and engage an email list that converts.
Canva Help – Create a strong, cohesive brand that reflects your business through Canva.
ChatGPT Training – Learn how to use ChatGPT to your advantage.
Analytics & Insights – Track your results so you can make informed marketing decisions.

Why Choose Elm Marketing?

We’re not here to overwhelm you with jargon or generic advice. Our 1:1 training is practical, approachable, and tailored to what you need. Whether you want hands-on training, a brainstorming session, or ongoing support, we’re here to help.

Looking to upskill and grow your business?

Get in touch with us today, and let’s chat about how we can support you.

Contact Us

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Marketing

Elm Marketing Seed Pack

Overcoming Startup Hurdles with Elm Marketing’s Seed Pack

Starting a new business is an exhilarating journey filled with highs and lows. From the excitement of a new idea to the stress of making it work, every entrepreneur faces a unique set of challenges. At Elm Marketing, we understand these hurdles firsthand, which is why we’ve designed the Seed Pack—your essential toolkit for launching a successful brand with ease and confidence.

Understanding the Emotional Rollercoaster:

Embarking on a new business venture can be daunting. Entrepreneurs often experience a whirlwind of emotions: excitement for the future, fear of failure, and overwhelm from the unknown. It’s normal to feel a mix of optimism and anxiety as you step into the entrepreneurial world. Navigating these feelings requires not just courage but also the right support and tools to guide you.

Common Obstacles for Startups:

Brand Identity Creation: Many startups struggle to develop a cohesive and professional brand identity that truly represents their vision.

Digital Presence: Establishing a robust online presence that effectively attracts and engages the right audience can be technically and creatively challenging.

Resource Management: Limited resources mean that new business owners often wear many hats, from marketing manager to sales lead, which can stretch their capabilities thin.

Visibility and Reach: For any new business, getting noticed and finding the first customers is often the biggest hurdle.

How the Seed Pack Helps:

Elm Marketing’s Seed Pack is specifically designed to address these common startup challenges:

Simple Brand Creation: We bring your business vision to life with professional branding, offering two logo options and essential branding materials that make your business memorable.

Three-Page Website: Establish your online presence with a beautifully designed, user-friendly Squarespace website that grows with your business

Google Business Profile and Social Media Setup: We ensure you’re visible where it matters most, enhancing your local SEO and setting up your social media profiles for optimal engagement.

Project Management & Brand Guidelines: From start to finish, our project management ensures smooth delivery, and our brand guidelines help you maintain consistency as your business expands.

Why Choose the Seed Pack?

The Seed Pack isn’t just about providing marketing tools; it’s about giving new entrepreneurs peace of mind. Knowing you have a professional, cohesive brand and online presence allows you to focus more on growing your business and less on the technicalities of marketing. Elm Marketing has been in your shoes, and we’ve crafted the Seed Pack to make the beginning stages of business ownership as smooth and impactful as possible.

Starting a new business will always have its challenges, but with Elm Marketing’s Seed Pack, you’re never alone on this journey. We provide the tools and support you need to navigate the startup phase confidently. Ready to plant the seeds for your business’s future? Reach out to us today, and let’s start growing your dream into reality.

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Marketing

Planning Your Business Growth for 2025

As the year draws to a close, it’s a natural moment to pause and reflect. It’s a time to look back at the past year’s achievements and challenges and to look forward with optimism to the new opportunities that the coming year might bring. At Elm Marketing, we understand the importance of taking this time to breathe and plan at your own pace.

The Importance of Reflection in Business:

Reflection is a powerful tool for business growth. It allows you to assess what strategies worked, what didn’t, and how you can improve moving forward. This process is not just about setting goals but understanding the path you’ve traveled and the lessons you’ve learned along the way.

Dreaming Big for 2025:

Dreaming big is essential for business innovation and growth. What visions do you have for your business in 2025? Whether it’s expanding your services, enhancing your digital presence, or refining your brand, now is the time to start shaping those dreams into actionable goals.

Jotting Down Your Ideas:

Why not start by jotting down any thoughts or ideas that come to mind? This simple act can transform abstract thoughts into concrete plans. Keep a notebook or digital document handy to capture these reflections; you never know when inspiration will strike.

Planning at Your Own Pace:

There’s no one-size-fits-all approach to planning. Every business operates differently, and every business owner has their unique rhythm. Take the time you need to plan your strategy for 2025. When you’re ready to move from planning to action, remember that support is just a conversation away.

As you enjoy the festive season and look towards the new year, let’s keep in mind that great achievements start with a simple plan. At Elm Marketing, we’re excited to support you in turning your dreams into reality. We believe in nurturing ideas and watching them grow at your own pace. When you’re ready to kickstart your journey in 2025, we’ll be here to help!

Ready to Turn Your Ideas into Action?

Remember, we offer a complimentary discovery session to show how we can turn your idea into a clear vision. This no-obligation chat is the perfect way to start your new year with confidence. Reach out to us, share your thoughts, and let’s explore how we can bring your business vision to life together.

Start your journey today by scheduling your session and let 2025 be the year of making things happen.

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Marketing

5 Solid Reasons to Partner with a Marketing Agency

Looking to boost your business’s marketing strategy? Partnering with a marketing agency can bring significant advantages. Here’s why collaborating with marketing experts is a savvy choice for busy business owners.

Special Skills, No Fuss

Imagine having immediate access to a team of digital marketing experts, fully equipped with specialised skills in SEO (Search Engine Optimisation), PPC (Pay-Per-Click), and social media management. These marketing gurus are ready to go, no training needed. At Elm Marketing, we seamlessly integrate with your business, aligning our advanced marketing strategies with your objectives.

Save Your Money

Outsourcing to a marketing agency cuts down significant costs related to hiring full-time employees—say goodbye to high salaries, benefits, and the need for extra office space. Adjust your marketing budget as needed, ensuring cost-effective marketing solutions. We ensure every marketing dollar you invest works harder for you.

Always in the Know

The digital marketing landscape is ever-evolving. Staying ahead of the latest marketing trends and technologies is crucial, and that’s where we come in. We keep your marketing strategies sharp and effective, ensuring your business remains competitive in a bustling market.

Focus on Your Core Business

Let us take care of the complex marketing campaigns and strategic planning. This allows you, the business owner, to concentrate on core business activities—where you shine. We handle the marketing side, ensuring your business’s marketing efforts are robust and results-driven.

Comprehensive Marketing Skills

From creating visually appealing web designs to executing compelling marketing campaigns and managing social media platforms, our team offers a full suite of marketing services. We go beyond basic marketing tactics to deliver comprehensive, integrated marketing solutions that capture and engage your target audience.

Is Elm Marketing the boost your business needs? If you’re a busy business owner looking to enhance your marketing efforts and see tangible growth, let’s connect. Contact us today, and let’s craft a marketing strategy that makes your business stand out and succeed.