There was a time when a blue checkmark meant credibility. It separated real people and businesses from bots, impersonators, and misinformation. But today, that trust signal is broken.

With pay-to-verify models, bot accounts buying badges, and AI personas blending seamlessly into feeds, the checkmark often sparks doubt rather than confidence. For marketers, that shift changes everything.

In a world where trust can’t be bought, the brands that win will be those who earn it – one authentic interaction at a time. Keep reading to find out how you can stay authentic and build real trust in an increasingly automated digital space.

DEAD INTERNET THEORY – What it means for marketers In recent years, many internet users have begun to notice a strange hollowness across digital spaces. Comments, posts, and engagement often

  When community and creativity come together, magic happens, and that’s exactly what we’re aiming for with our upcoming Formal Booth Fundraiser.  With so many special events happening in Southland

Elm Marketing has officially acquired Talk Visual, a design and marketing studio specialising in branding, design, and clever visual storytelling for local businesses. This move brings together two teams with a

Get ready, Southland. Snap Factory is officially open, and we’re kicking things off with something loud, bright, and completely unforgettable. The Neon Paint Party is here. This is your invitation

This week marks five years since Elm Marketing opened its doors for the very first time. What started as a response to a clear need, one that Emma saw and