It’s not enough to just rely on word of mouth anymore. While this method of marketing was once the best and in some cases, the only way to do it, the business world has evolved so drastically over time — so much so that a lot more is required to market effectively. In fact, even in the last 10 years, it has become even less common for people to look for a business’s phone number if they want to find out more about what it is that they offer. This is where the power of the website comes in.
One of the largest benefits of building a website for your business is that it creates an online presence for your brand. Plus, it’s available around the clock. Whether someone is wanting to book a holiday in the early hours of the morning or to buy your products from a different time zone, having a website means having the ability to reach a global audience, whenever and from wherever. It also takes the pressure off your customers. When they can search for what they’re looking for in their own time, from the comfort of their own home, and they don’t have to talk to someone if they don’t want to, they’re going to be more inclined to engage with your business than if you were to, say, door knock them and tell them about it.
The next big bonus is that it acts as a way to exchange information seamlessly between the seller and buyer. By using informative and entertaining copy, as well as images and videos, you can explain to your customer what it is you’re presenting them with and hook them in that way. It’s also a place to list your opening hours, contact details, social media links, the latest business news and events, and provide a section for any enquiries people may have. When you can’t interact with your customers face to face, it’s as easy as a few clicks to do it in the online sphere!
Having a website also goes a long way toward legitimising your business. With so much false information out in the world and the feeling that scams are following us wherever we go, customers want to know that they can trust your brand. When you have a website with your logo plastered all over it and they can see who or what kind of people are behind it, they’re more likely to invest in you. Even better, if your website is easy to use, it’s going to appeal a whole more to your audience.
Last but not least, websites enable the use of tools like Google Ads to further market your business, and everything can be monitored. Whether it’s at the end of the month or the end of the year, you can look back on how your website has performed in terms of how many people have visited it, added to their cart and made purchases. This will act as a guide for what approaches you need to get rid of and those you need to improve on for future success.
There’s a whole heap of web developers out there, and if you’re game enough to try and build one yourself, platforms like WordPress, Wix, Squarespace and Shopify are great places to start.
Are you ready for us to lend you a hand? Contact us here.
A full suite Marketing Agency based in Invercargill.
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