Start turning your content into results…
We’re teaming up with the Southland Chamber of Commerce again on Wednesday, July 15, to run a new two-hour workshop on Digital Content Strategy and Trends. If you are already posting online but want to get more traction from the effort you’re putting in, then this one’s for you. You can register here.
If you’re showing up consistently, trying different formats, putting in the time but finding that some posts take off while others fall flat, this session will help you make sense of all of it.
Emma from Elm Marketing will walk you through how to shift from simply being active online to being more strategic with the content you’re already creating. It’s not about starting from scratch, it’s about refining what you’re doing and focusing your energy in the right places.
Social media has changed a lot. It’s no longer just “post regularly and hope for the best.” Platforms are leaning harder into search, short-form video is still dominating, and there’s a lot happening behind the scenes with how content gets ranked and shown. You can be ticking all the obvious boxes and still miss the mark if you’re not working with how the platforms actually operate.
Understand what’s working and why!
Emma will teach you how to evaluate your existing content and learn how to spot what’s performing well and why. There’s a strong focus on understanding your performance data in a way that’s genuinely useful. Find out what matters, what doesn’t, and how to use those insights to shape stronger content going forward.
The small details that make a big difference…
This course will cover the small but important details that often get overlooked, like captions, hashtags, and even your bio, which can influence whether your content gets found. Once you understand how those pieces work together, creating content that reaches the right people becomes a whole lot easier. You’ll also learn how to capture better photos and videos on your phone, plus simple editing and optimisation tips that can lift your content quality without adding a tonne of extra time.
By the end, you’ll have a clearer structure for your content, a better sense of what’s working, and more confidence in planning what comes next. If you’re already putting in the effort and want to see more return from your content – we’ll see you there. Find out more here.
The session is delivered through the Regional Business Partner Network, which means funding may be available depending on your business. It’s definitely worth checking in with your local advisor to see if you’re eligible.
Digital Content and Strategy Trends with Emma Lindsay
Wednesday 15 July 2026, 10am – 12pm
5 Don Street, Invercargill