There is nothing more frustrating than putting a whole heap of time and energy into your marketing to find that you’re not seeing any results. After all, the whole point of marketing is to sell what you’re offering and see a return on your investment. From establishing your brand, creating content, sharing it with your target audience and then analysing how it has performed in order to see what is and isn’t working, it takes a lot more work than you might expect. However! We don’t say this to scare you, it’s actually the opposite. We want to help you understand that learning about how to market your business and reaching out to a marketing agency are one of the best ways you can ensure that your marketing pays off.
Copywriting
From blogs and articles to advertising copy, website copy, media releases and everything in between, knowing how to write specifically for marketing is something a lot of people don’t know how to do. Words have so much power in terms of hooking your audience, keeping them interested and then convincing them what you have to offer is worth buying. We work with you to determine what type of copywriting is best for your marketing strategy, where it can be utilised most effectively, and teach you exactly how to do just that. And if you don’t know how to write copy for your business marketing, we are more than happy to do it for you.
Content Marketing
First things first, you’re going to want to decide what platforms you’re going to use to market your business. Whether it’s Facebook, Twitter, Instagram or LinkedIn, there has to be a reason behind why you’ve chosen to market this way. This decision is mainly going to be based on who your target audience is. Once you’ve got that sorted, the next step is to consider what type of content you’re going to post, as well as how frequently you need to do it in order for the messages to be effective. Despite the ever-changing online landscape, we’ve had plenty of experience with content marketing and can teach you how to adapt to it.
Advertising
Paid advertising is an optional but potentially hugely beneficial part of marketing your business. Whether it’s Google Ads (search ads and display ads), newspaper ads or social media ads, putting some money into them can have a lot of sway in terms of your return on investment. You can easily monitor how your ads are performing, and it’s also incredibly specific, so you can narrow your target audience down to reach relevant consumers who are interested in your brand, fit the demographic of your buyer persona, and show them in the exact geographic location you’re wanting to target. Plus, paid digital advertising also allows you to retarget consumers that have clicked through your ad, engaged with your business, and visited your page or website — to encourage them to complete the sales process.
Search Engine Optimisation (SEO)
SEO is essentially a way to increase your brand visibility in the digital sphere by including keywords, which are commonly searched words relating to your industry, in all of your writing. This can include anything from website copy to ad campaigns, and is an incredibly common technique for gaining traction in your business marketing. Not sure how to incorporate SEO into your marketing strategy? Let us show you how or leave it with us.
Analytics, Business Insights and Reporting
There’s no way to know how your marketing is working if you aren’t able to reflect back on it. Luckily, these days, online technology has become so advanced that we can analyse pretty much any form of marketing you’ve put into place — from social media to websites and Google. With pretty much all of our clients, depending on the work we’re doing with them, we meet monthly to review how their marketing has been performing so that we can see what is and isn’t working, and take that information to improve your results. While there’s inevitably a bit of trial and error involved, we can help you get the most out of your marketing.
