Often abbreviated to SEO, search engine optimisation can sound extremely technical and pretty overwhelming for anyone who hasn’t had a decent dip into the deep end of marketing. So what does it mean? In short, search engine optimisation is the process of improving your website copy or advertising copy to increase your business visibility when searched in engines like Google and Bing. While there is quite a lot to it, there are a few things you can learn about SEO writing that you can utilise in your own copywriting with just a little bit of effort. And for those jobs that might seem too over your head or you’re feeling quite time-poor, we’re here to help.

How does SEO work?

Basically, search engines use these things called bots to trawl the pages of the web and collect information about those pages. They then get put into an index like a giant library and analysed as a whole to determine things like popular keywords being used in searches. This information is then used to help the searcher find what they’re looking for, as well as pages related to that topic. So when someone searches, say, electricians in their area, Google ranks the search results based on the keywords in that search — electrical companies that are based in your location. 

SEO and Marketing

So why is it crucial for marketing? With the increasing reliance on search engines for answers to our questions, people search trillions of things every year. With all that information going into the index, consumers are more likely to be directed to your pages when your website copy has used SEO and is filled with commonly searched keywords. Depending on a few other factors, like the location someone is surfing the internet from, the better your SEO is, the more likely you’re going to rank highly on Google and be that person’s first or even second click. So of course, the ideal outcome of that is that they like what they see on your site and choose to make a purchase.

Keywords

If you’re wanting to determine what the best keywords for your content are, there are plenty of online platforms to help you do just that. There are a few free ones available, but if you’re really committed to improving your SEO yourself, programmes like Semrush and Moz offer monthly and yearly paid subscriptions. These programmes do everything from analysing your website and other content in order to make keyword suggestions, to site audits and competitor analysis. And if you’d rather leave it up to the professionals, that’s what we’re here for. To ensure you’re getting the most out of your SEO, our packages start at $2,000 per month — it might seem like a lot, but trust us, anything cheaper won’t get you the results you’re looking for.

Are you ready for us to lend you a hand? Contact us here.