It’s the golden rule — social media advertising really is all about being where your audience hangs out. From Facebook to Instagram, TikTok, YouTube and everywhere in between, there are so many platforms nowadays to promote your brand on, it just depends on who your demographics are. For example, if you’re trying to reach the younger generation, you’re more likely to have success if you’re using Instagram to market your products or services. This is based on the fact that it’s been proven to be more popular with that particular age range, and the same goes for other platforms and the types of people who use them most. So why is it a good place to advertise you might ask? For starters, social media has over 4 billion users. Finding a way to share your message with those kinds of numbers is going to be pretty tricky to do elsewhere, let’s talk more about the power of social media advertising. 

Brand Awareness

If you haven’t delved into the world of social media advertising yet, you could be missing out on a whole lot of opportunities to reach more people, increase the amount of conversions you’re making and build your relationships with your customers so they want to keep investing in your brand. One of the best parts of social media advertising is that it works to increase brand awareness — a necessity for any business. Put aside the idea of getting sales and new page likes and think about simply getting your brand out there. Even if people might scroll past your ad and not fully engage with it, they’ve seen your logo, your brand colours, and the imagery you’ve used to grab attention. The more they see this, the more they are going to associate these factors with your brand and be more likely to look into it the next time they go to scroll past.

Build Audience Trust

Believe it or not, social media advertising is more than just about making instant sales. When you get your brand into the places where people most commonly spend their time, it opens up doors for building stronger relationships with your target audience, which in turn, can lead to more sales. When your customers trust your business, they feel a deeper sense of connection to it and their loyalty can grow with time. To ensure you’re marketing is reaching people on social media, you can also try your hand at remarketing, where you target your ads towards people who have shown some form of interest but haven’t gone through the whole process to end with a sale being made. It also helps to build that connection with your customers so they feel they haven’t gone unnoticed or been forgotten about.

Increase leads and conversion rates

Unlike a lot of marketing platforms, it doesn’t cost an arm and a leg to advertise through social media. Because of this, it’s even easier to increase the number of leads you receive and up the conversion rates. You can use lead generation ads on sites like Facebook to do things like encourage people to sign up for your event, gather customer information and feedback for future marketing, and even add to your email newsletter recipients list ahead of a big announcement. As for conversions, most social media platforms allow you to create detailed audience-targeting metrics so you can get a better handle on exactly who you want to be reaching and how to do it better. 

Retargeting people through your marketing also gives potential customers a bit of a push in the right direction — all of which is possible thanks to the advances in social media technology. We do have to remind you, the best way to catapult your business into the social media spotlight is to create content your audience wants to see. When you make content engaging and then shareable, you’re more likely to drive more traffic to your website and get that sale across the line.

While social media advertising is relatively straightforward for business owners to navigate, it can be a bit of a struggle for some people to get their heads around. The other thing is that it can be time consuming when you’ve got so much else on your plate. If you’re wanting to learn how to utilise these tools or need someone to do it for you, you know where to find us.

Are you ready for us to lend you a hand? Contact us here.