With so much information available at our fingertips in this constantly evolving digital age, it can be easy to get a little left behind when it comes to being able to get your message or story out there. One of the most effective ways to get heard is through the power of the press release. 

Essentially, a press release, also known as a news release or media release, is a written form of communication that is typically used to announce news or events to the media. It’s usually prepared by companies and businesses, organisations, or public relations agencies and then distributed to an audience via journalists, editors, and other members of the media. 

What’s the Story?

The main purpose of a press release is to generate media coverage and publicity for a product, service, or event. Which definitely comes in handy when you’re trying to spread the word about something cool you’ve got going on as a business. Press releases are often used to announce a new product launch, a company merger, a new partnership, a major milestone or achievement, or any other newsworthy event that gets people involved and encourages them to want to learn more.

How it’s Written

Press releases usually include a headline, a brief introduction, the main body of the release, and contact information for the business or organisation that is wanting to get it out there. The main body of the press release typically provides more detail about the news or event being announced, including quotes from company heads or other relevant parties, statistics or data to support the announcement, and any other relevant information that may be of interest to the media and their audience.

Need Help?

For many business owners, the concept of the press release can feel a little foreign. This comes back to knowing how to write in a way that’s easy to understand, follows a bit of a structure or theme, and tugs on the heart strings of your audience so you can get the best possible result out of sharing your message with them. If you’re not a hugely confident writer, it’s no biggy. We’re here to help you get your voice heard and put you in contact with just the right people to share that with their contacts.