In the ever-evolving world of social media, staying visible and engaging to your audience can seem like a daunting task. In this blog, we delve into why regular posting can be your biggest ally in navigating social media algorithms and keeping your content alive in followers’ feeds.
The Power of Consistency:
Consistency in social media marketing does more than just keep your brand top of mind, it influences how algorithms assess and prioritise your content. Social media platforms, including Facebook, Instagram, and Linked In, are designed to show users content that is not only relevant but also freshly updated. Regular posts signal to these algorithms that your content is current and potentially valuable to audiences, thus increasing the likelihood of higher visibility in feeds.
Understanding Social Media Algorithms:
Social media algorithms are complex systems that determine what content appears in each user’s feed. While the specifics of these algorithms are closely guarded secrets, one known factor is their affinity for consistency. These algorithms prioritize content from accounts that post regularly because frequent updates often correlate with engagement and relevance, two metrics that boost content visibility.
The Lifespan of Social Media Posts:
The lifespan of a social media post varies significantly across different platforms:
•On Twitter, the fast-paced nature means tweets can become buried within minutes to an hour.
•On Facebook, posts may have a slightly longer lifespan but typically only stay in the feed for about 5 to 6 hours.
•Instagram posts can remain visible for around 24 to 48 hours depending on engagement levels and other contributing factors.
Knowing this, strategising your posting schedule to optimise each platform’s unique characteristics is crucial.
Tips for Consistent Posting:
1.Content Calendar: Develop a content calendar that outlines what to post and when. This helps in maintaining a regular posting schedule and ensures your content strategy aligns with key business goals.
2.Quality Over Quantity: While consistency is critical, the quality of your content should not be compromised. Ensure each post offers value and aligns with your brand’s message.
3.Engagement: Actively engage with your audience. Respond to comments, participate in conversations, and encourage user interaction. Engagement helps in keeping your posts alive for longer as algorithms favour content that generates discussion.
4.Analytics: Utilise platform analytics to understand what works and what doesn’t. This data can guide your content strategy and posting frequency.
Mastering the rhythm of consistent content delivery can significantly enhance your social media presence. Remember, effective social media marketing isn’t just about frequent updates, but also about creating meaningful connections with your audience. Stay regular, stay relevant, and watch your digital relationships flourish.
Need assistance to improve your social media presence?
At Elm Marketing, we offer 1:1 training and support to help you build confidence, gain new skills, and take control of your marketing. We can help you understand what to post, when to post, and how to engage your audience. Contact us to book in your session!
