While the term might seem a little overwhelming at first, there’s no need for it to be. Believe it or not, it’s not rocket science, it’s actually pretty basic. Quantitative research is essentially the process of collecting and analysing numerical data — it’s basically numbers. Once you learn to understand them and the role they play in your marketing, you’ll be well on your way to seeing results!
Marketing Research
In order to get a return on your investment, you need to be able to work with a bit of trial and error around how you market your business. Luckily for us, the way the digital world has evolved means we can track almost anything. Whether it’s your social media engagement, likes or how effective it has been in getting visitors to go to your online shop, or it could even be measuring how on the mark your keywords are in your Google Ads. Being able to review your numbers and how things are performing is the only way to know what is and isn’t working so you can get it just right.
Performance planning
Too often, businesses put so much time and energy into their marketing, from posting regularly on their Instagram account to spending hundreds of dollars on their ad campaigns. When they look back on it after a month and see that it hasn’t got them any new leads or increased their following, they can very easily be left feeling pretty disheartened. On top of that, they’ll be questioning why it didn’t achieve the reaction they were hoping for.
Analysing Insights
This is why it is so important to use quantitative research, to go through our marketing efforts with a fine-toothed comb. This type of research can be experimental — running two slightly different ads alongside each other and seeing which performs best, done through surveys — how many of your customers use a particular product of another, observational — what time of day you make the most sales, and using secondary research — how have trends around your industry changed over the past 10 years.
By looking at the numbers and figures, we’re able to determine how best to market our brand and take a deep dive into the way our customers behave, as well as how they want us to behave.
Are you ready for us to lend you a hand? Contact us here.
