They say a picture speaks a thousand words, and when it comes to marketing design, it’s really no different. How you communicate your brand through visuals is everything, which is why it’s so important to have someone with the right design skills to walk alongside you when building your brand image. We start with the basics and work all the way up to an all-encompassing brand package that tells your business’s story and sets you apart from the rest. Want to know how? We’re about to give you a bit of an idea.
Brand Development
In a nutshell, brand development is the process of distinguishing everything from your products or services to your imagery and tone of voice. It’s about figuring out the ways in which you want to come across to your audience, and whether or not this aligns with your business ethos and what you want to achieve. A lot of this also has to do with how you position yourself in the market and how you stack up against your competitors. We work with you to help you through this development stage so that you can walk away with a solid understanding of who you are and what your mission is as a brand.
Website Development
Marketing your business well has a lot to do with how accessible you make your brand to people. One of the best ways to do this is by having a website people can be directed to when they search for your business or keywords relating to what is that you are offering. There is a huge emphasis placed on online presence in digital marketing, and having a website is definitely one of the first things we recommend you do, which of course, we can help with!
Packaging Design
Thought of, designed and created an incredible product but don’t know how to make it marketable? That’s what we’re here for. Having clean, modern and sophisticated product packaging can take a really impressive product from the safety of your home and onto shelves worldwide. Unless you’re design-inclined and have the skills and tools to do it yourself, working with a marketing agency to make your vision for the brand a reality is the best place to start. We can’t stress enough how key it is to get your product or service design right — we can make it happen.
Logo Design
Much like packaging design, your logo absolutely has to hit the nail on the head when it comes to telling your story and selling your brand. When people look at your logo, they’re not just seeing the lines, the colours and the curvature of the letter or icons — they want to know what it means. That’s why we knock all of our heads together and pull on our individual strengths to come up with a logo that not sticks out like a sore thumb in the best way possible.
Promotional Material
From brochures to business cards, branded envelopes, invoice templates, flyers and everything in between, you’re almost always going to need some form of promotional material to market your business. Having your logo stamped on paperwork might seem a little insignificant, but trust us, it doesn’t go unnoticed. The more people see your brand, the more they identify it and the more they begin to build trust with it. We do all types of design for promotional material and will have you armed with everything you need to market your business.
