So you’ve got your marketing strategy in place, a clearer vision of how exactly you’re going to take your business to the next level, and it’s time to start setting the wheels in motion and making some moves. First things first, you’re going to need to decide what platforms you’re going to use to market your business. Whether it’s Facebook, Twitter, Instagram or LinkedIn, there has to be a reason behind why you’ve chosen to market this way. 

This decision is mainly going to be based on who your target audience is, so for example, if they’re part of the millennial generation that are tech-savvy and social media focused, Instagram would make the most sense for getting your brand out to that particular audience. The same goes for if you are trying to reach a more corporate audience — LinkedIn would likely be the most suitable option in this case. You can take advantage of multiple platforms, as long as they are actually going to help you get heard by the right people.


Once you’ve got that sorted, the next step would be to consider what type of content you’re going to post, as well as how frequently you need to do it in order for the messages to be effective. One of the main things we’ve learned from working with our clients is how important it is to showcase the people behind the business. Posting a stock image or a picture of a sunset is great every now and then if it’s relevant, or you find yourself getting a little desperate for time, but the real magic happens when you tell it exactly how it is. Images of staff out in the field, short videos of the process of making your product or offering your service almost always get a whole lot more engagement than a basic image that doesn’t really tell a story at all.

When do I post?

Then it comes down to how regularly you share content. If you’re just starting out or you’re not getting much engagement on your posts, maybe because of the time of year it is, there’s no point in overdoing it. What we’ve seen is that when you post too much, you can actually put people off. Having the same businesses showing up on a person’s timeline constantly can get a little annoying, and the last thing you want is for people to get tired of seeing your stuff. Start out with 1 to 2 posts a week, and then slowly build up from there to every second day or every day, mainly when your engagement begins to increase or it feels necessary.

Content marketing can take a lot of time and patience when there’s so much to do and you’re also trying to focus on managing the day-to-day tasks that come with running a business. To make sure you get results from your marketing, it is vital to have a strategy that outlines who has what job, a set of guidelines for what that involves, deadlines, and a checklist so that you can keep you and your team accountable — and then stick to it. There’s no doubt about it, to see the success of your marketing you need to have a certain amount of commitment to making it work, so following that plan is going to be crucial to getting the outcomes you want from it.


Last but not least, communication really is the key to making your marketing work for you. Not just with your team but with your audience and the people who make your business what it is. If you’re still struggling to wrap your head around it all, don’t panic. We get it, it’s a lot to take in. So if you’re needing a bit of a helping hand, you know where to find us.

Are you ready for us to lend a hand? Contact us here.